Marketing from time to time considerably evolves and develops. Traditionally, when marketing a product, the basic mediums we know are television, radio and print media. Due to technology development, the field of marketing has developed a new medium to reach a larger scope of audience. That’s the power of world wide web or simply we know, the INTERNET.
Internet, since it was first introduced, made a great impact in the world. Information became accessible and communication became incredibly effortless across the globe. For instance, fax messages became more convenient when a user can send a fax to email directly. Among all, those who are in the field of business benefited the most with this kind of innovation. Transactions and communications became more fast and expedient.
SOCIAL MEDIA AS MARKETING TOOL
Almost everyone in the world is now hooked to social media. In fact, a big part of world’s population actively participates in the social media like Facebook and twitter. A big number of participants would also mean a large number of market. Social Media advertising is something a business could really take advantage of. Not only that it could reach a large number of audiences, it would also cost you less. This kind of marketing is beneficial to small-scale business.
Clothing store, for an instance, is a good business to market in social media. The owner or a store representative could simply create a business page in Facebook or at least be a member in the site. When done creating the page, the owner could by choice customize the page to attract its prospects. After that, a series of post like updates, pictures, videos or any marketing material could be applied later on. These kinds of material would immediately appear on timelines of those who follow your page. The page owner could choose to subscribe to premium accounts if the owner would want the page to be more visible to members. But the nicest thing about it is you could always choose to use the feature for free. You just have to work hard to have a large number of followers.
Moreover, in twitter, you just have to create a separate account for business if ever you have existing personal account. Twitter, as we know, is known for its microblogging feature. The owner is limited to 140 characters to post and update or promote products or services. The good side of it that posts is live and more interactive. The downside is you have keep track of your post because of its interactivity. It means post might easily dumped by new posts and your target audience might lose track of your updates.
RESPONSE WITH SOCIAL MEDIA MARKETING
Today, consumers most likely browsed into internet to find products that are suited to them. Social Media help consumers decide of what products to buy and what products to consider. At advertisers end, marketing through internet is very beneficial and most likely helped in achieving higher sales. But some marketing people have misconception about this. Internet through social media is just the tool for marketing, it is still the hard work and the effort exerted that will make the product successful and profitable. At consumers end, complaints with internet advertisements at extent could be really irritating. Advertisements could be annoying at times but internet users must understand that those advertisements are the ones keeping the social media and internet industry alive.
Internet, since it was first introduced, made a great impact in the world. Information became accessible and communication became incredibly effortless across the globe. For instance, fax messages became more convenient when a user can send a fax to email directly. Among all, those who are in the field of business benefited the most with this kind of innovation. Transactions and communications became more fast and expedient.
SOCIAL MEDIA AS MARKETING TOOL
Almost everyone in the world is now hooked to social media. In fact, a big part of world’s population actively participates in the social media like Facebook and twitter. A big number of participants would also mean a large number of market. Social Media advertising is something a business could really take advantage of. Not only that it could reach a large number of audiences, it would also cost you less. This kind of marketing is beneficial to small-scale business.
Clothing store, for an instance, is a good business to market in social media. The owner or a store representative could simply create a business page in Facebook or at least be a member in the site. When done creating the page, the owner could by choice customize the page to attract its prospects. After that, a series of post like updates, pictures, videos or any marketing material could be applied later on. These kinds of material would immediately appear on timelines of those who follow your page. The page owner could choose to subscribe to premium accounts if the owner would want the page to be more visible to members. But the nicest thing about it is you could always choose to use the feature for free. You just have to work hard to have a large number of followers.
Moreover, in twitter, you just have to create a separate account for business if ever you have existing personal account. Twitter, as we know, is known for its microblogging feature. The owner is limited to 140 characters to post and update or promote products or services. The good side of it that posts is live and more interactive. The downside is you have keep track of your post because of its interactivity. It means post might easily dumped by new posts and your target audience might lose track of your updates.
RESPONSE WITH SOCIAL MEDIA MARKETING
Today, consumers most likely browsed into internet to find products that are suited to them. Social Media help consumers decide of what products to buy and what products to consider. At advertisers end, marketing through internet is very beneficial and most likely helped in achieving higher sales. But some marketing people have misconception about this. Internet through social media is just the tool for marketing, it is still the hard work and the effort exerted that will make the product successful and profitable. At consumers end, complaints with internet advertisements at extent could be really irritating. Advertisements could be annoying at times but internet users must understand that those advertisements are the ones keeping the social media and internet industry alive.
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